"Every product on our store are products we swim with ourselves..."
We do not have the widest selection. We decline to stock more products than we accept. Only picking those that we ourselves use to enhance our swimming experiences. From wetsuits that we use on long distance adventures to swim with efficiency. Photochromatic Goggles that adjust with the light. To our firm favourite the Snug Bud to warm us up afterwards.
Enjoy the Cold
A Family Business Founded on Generational Love for the Sea.
Our love for the sea has flowed through the generations from our dear late Granny, who swam in the Cornish seas right up until her passing, through the famous Mama Swim to the swimming siblings Tam & Jay.
FAQs on The Wild Swim Store
Who are you?
We’re a family-run business, founded by siblings Jamie and Tam. Year-round swimmers, sea-lovers, and big believers that a dip should be safe, fun, and accessible.
Why should I trust your advice?
Because we’ve learned it the hard way. Jamie is a qualified swim coach, Tam’s a marine biologist, and both of us have years of experience swimming UK waters. We test everything we sell ourselves.
What’s your swimming background?
Club swimming until our teens, sea swims with our granny in Cornwall, and plenty of events since: 10K Ironman swims, 2.5K around St Michael’s Mount, and regular sessions at the Jubilee Po
Why did you start The Wild Swim Store?
When we got into cold-water swimming properly, we realised there wasn’t a shop that felt like it understood the community. So we built one — with curated kit we genuinely use.
Is Wild Swimming Safe?
It is, with the right prep. Never swim alone, use a tow float to stay visible, and know your limits. We write guides on things like Cold Water Shock and After Drop so you can build confidence in the water.